Why Use Google AdSense to Monetise Your Online Contents?

Google AdSense is an online advertising program for website publisher who are searching for a way to monetise their online contents without spending anything from their pocket. I personally using AdSense for my websites and blogs since 2011.

If you calculate Google AdSense Publishers earnings per month you will come to know the fact that the average earnings for an AdSense Publisher is $375 per month. In 2013 Google earned more than 13 billion USD of which they shared over 9 billion USD with their over and above 3 million AdSense publishing partners.

There are many unique features in AdSense which attract website publishers to join AdSense program so that they can make money from their online contents without spending anything from their pocket. I am plotting some of my great experience with explanation why you should go for AdSense for monetising your online contents:

Display More Relevant Ads

One of the best part of using Google AdSense is that you will see the relevant ads targeted to the content of your pages and AdSense for search queries on your site. In other words, if your site is related to Finance world then AdSense will show the Ads which are relevant for Finance users with automatic targeting.

Showing any ads which are not related to your webpage’s contents will distract your site visitors and badly impact on their opinion regarding the quality of your site contents.

No Need to Contact Advertisers

There is no need to get advertisers for your site contents. This is because Google AdSense have huge number of Advertisers. Google AdSense will also automatically handles all advertisers and certified them for showing Ads on your webpage. Thus, you are also not required to contact and manage the relationship with advertisers.

Unlimited Earnings

If you will use AdSense to monetise your sites then your earnings will be unlimited and not limited or fixed on a weekly or monthly basis. The only keys I found to increase my AdSense earnings are unique quality contents, regular posts and understand your users demand.

Features to Allow and Block Ads

You may go to the Ads (Ad Review Center) of your Google AdSense account where you will see all individual Ad which are currently active on your site. In the Ad Review Center there is an option to block any particular Ads from appearing on your site.

Additionally, you will block Ads by Category wise viz. Sensitive and/or General Category or you may block ads leading to specific URLs. You may also block any Advertiser from Google certified ad networks from advertising on your site.

Various Supported Ad Sizes

You may create lots of supported AdSense Ad Unit sizes as it fits to your webpage’s spaces for Advertisement. Apart from recommended and standard Ad sizes you may also create the Ad Unit of any size which you want to be best fit for your site usingCustom sized ad units. Did you know? With the help of this facility you will be able to create 434,216 new ad unit sizes which give you more flexibility and enable you to better design your content for visitors of your site.

However, you may create custom sized AdSense Ad Unit provided the height and width must not exceed 1200 pixels. The minimum height and width should not be less that 50 and 120 pixels respectively.

However, if your site is using Responsive Template then I strongly recommend to use Responsive Ad Unit (BETA) for your site. This ad unit will change its size according to the user’s device ranging from mobiles to large TV screens.

Following are the list of various Standard Ad Formats which are available at the time of creating Ad Unit for your blog or website:

• Medium Rectangle (300×250)
• Large Rectangle (336×280)
• Leaderboard (728×90)
• Wide Skyscraper (160×600)
• Mobile Banner (320×50)
• Half Banner (234×60)
• Large Mobile Banner (320×100)
• Banner (468×60)
• Large Leaderboard (970×90)
• Billboard (970×250)
• Skyscraper (120×600)
• Vertical Banner (120 x 240)
• Large Skyscraper (120×600)
• Portrait (300×1050)
• Square (250×250)
• Small Square (200×200)
• Small Rectangle (180×150)
• Button (125×125)
• Horizontal Large (728×15)
• Horizontal Medium (468×15)
• Vertical X-Large (200×90)
• Vertical Large (180×90)
• Vertical Medium (160×90)
• Vertical Small (120×90)
• Custom Size (Height must be between 50 and 1200 pixels and Width must be between 120 and 1200 pixels.)
• Responsive Ad Unit (Suitable for Responsive Websites and Blogs)

Various Supported Ad Types

AdSense supports top five Ad types e.g. Image, Flash, Rich Media, Text and Animated Image etc. for displaying ads on your sites. These all are grouped into three categories viz. a) Text and Display Ads, b) Text Ads only and c) Display Ads only.

Various Supported Language

Google AdSense supports 36 different languages and therefore if your site language is one amongst them then you may use Google AdSense to monetise your site contents. Google AdSense will serve relevant ads to your website in appropriate language even if your site contains multiple languages.

Performance Reports

You will see a dynamic AdSense earning reports which can easily be understandable. You may also customise your earnings reports in various ways to analyse which Ad Unit or Ad format is performing well in which country and platform.

Following are the list of various ways to see your AdSense earnings report apart from the monthly, weekly and Daily basis reports:

• Custom channels
• URL channels
• Sites
• Owned sites (BETA)
• Countries
• Platforms
• Ad units
• Ad sizes
• Creative sizes (BETA)
• Ad types
• Ad behaviour (BETA)
• Ad networks
• Targeting types
• Bid types
• Experiments (BETA)

Google Search and Page Rank

If your site have good Page Ranking, Google will understand your webpages contents more precisely to deliver relevant ads to your site. Moreover, AdSense also uses the interest of your site visitors with the help of Google Search and therefore if your website gets audience from organic search results then it also boost your AdSense earnings.

Users Ad Choice

Google AdSense also allows your site users to choose their preferred Ad types so that AdSense deliver only relevant ads which are demanded by your site visitors.

Placement-targeted Advertisements

Google Certified Networks i.e. Advertisers may target or bid for any particular Ad Space on your website. This is why AdSense allow their publishers to create Custom Channels for any one or group of Ad Units so that Advertiser may target that Custom unit and bid more to appear on your site.

A/B Testing Feature

This is a unique feature allowed by AdSense. It helps you to run A/B testing for your Ad Units to compare Ad performance by configuring your ad settings like change the Ad colours and Ad types etc.

Apart from the above features Google AdSense uses automatic filtering technology and editorial team for manual action to create a robust set of filters that are right for you and your site’s contents. Did you know? You need not require expert knowledge for implementing AdSense to your website. Just create an Ad Unit, copy the code and paste it to anywhere on your site where you want to display Ads.